TV COMMERCIAL | EGYPT | 2022
FERN
FOOD BRAND
Director — Adham Al Sherif
Producer — Amr Abu Zaid
Production House — O.Z Media Production
Cinematographer — Mazen Al Motagawel
Production Designer — Lamis Souliman
Inspiring The Communicative Sets of FERN
The design approach for this TVC features diverse kitchen spaces, each reflecting a distinct social class and lifestyle. These settings are the backdrop for heartfelt family moments, capturing the warmth of bonds forged through shared cooking experiences.
Blending aesthetics with authenticity, the design evokes nostalgia and togetherness, reinforcing the brand’s essence of comfort, tradition, and culinary joy.
Color
Palette
In this TVC, a warm, sunlit palette evokes cooking memories, harmonizing natural light tones with subtle design elements to balance the dynamic energy of the scenes.
Each set is designed with a shade-color scheme that shapes the ambiance of the scene while allowing vibrant pops of color to emerge through wardrobe choices and food styling
FERN’S
DESIGN BOOK
The design focuses on creating modern sets with flexible circulation and dynamic compositions. By intersecting with the kitchen’s active zones, the design harmonized the movement of the characters within the space.
Production Designer — Lamis Souliman
Art Director — Youssef Ashraf; Hamsa Mohamed
Prop Master — Mahmoud Taeema
