TV COMMERCIAL | EGYPT | 2022
MAGGI
FOOD BRAND
Director — Adham Al Sherif
Producer — Shahd Azzam
Production House — BigFoot Production
Cinematographer — Nadeem George
Production Designer — Lamis Souliman
Forming The Economic Style of MAAGI
The ad portrays a friendly confrontation between a middle-class Egyptian mother and a famous TV cooking show host. The mother shares her daily challenges, while the host offers a solution in the form of a MAGGI cube.
The set design contrasts the mother's changing world between her home and the supermarket, with a vibrant cooking show set filled with the product’s warm yellow tones. The overall ad is rich in cultural details, reflecting an energetic, lively community.
Color
Palette
The color palette reflects the brand's signature yellow tones, blended with the everyday colors of the Egyptian environment.
Each shade is lively and vibrant, complementing the upbeat rhythm of the TVC’s musical jingle.
For MAGGI, the set design embraces an Egyptian vintage style with warm, vibrant pop-up colors. It reflects the visual experience of a middle-class Egyptian mother in her daily life. Each scene tickles the middle-class audience's taste, style, and needs. The design aims to evoke the audience’s sensory and social memories, creating a familiar and nostalgic atmosphere.
MAGGI’S
DESIGN BOOK
Production Designer — Lamis Souliman
Art Director — Mohamed Jammal
Prop Master — Mahmoud Taeema
