TV COMMERCIAL | EGYPT | 2024
PAPIA
TISSUE BRAND
Director — Abanoub Nabil
Producer — Waleed Tawfik
Production House — BTS Media Production
Cinematographer — Mina Nabil
Production Designer — Lamis Souliman
Inspiring Elegant Sets of PAPIA
The visuals capture the essence of the tissue product—soft, elegant, smooth, and comforting—while the coiffeur set provides a seamless backdrop for this identity.
The Japandi-inspired design, with its earthy palette, creates a calm and subtly sophisticated atmosphere. The set serves as a canvas for the film’s main star, whose beige-toned attire stands out, creating an environment that enhances her presence.
Color
Palette
The approach to coloring Papia's set draws inspiration from the tissue's soft white palette while staying true to the brand's color identity.
The grey-pink palette adds elegance to the TVC while the neutral grey background anchors the scene, highlighting the actions and framing the characters.
PAPIA’S
DESIGN BOOK
The design focuses on creating modern sets with flexible circulation and dynamic compositions. By intersecting with the kitchen’s active zones, the design harmonized the movement of the characters within the space.
Production Designer — Lamis Souliman
Art Director — Eslam Hani
Prop Master — Mahmoud Taeema
Magical
Sequences
The approach to coloring Papia's set draws inspiration from the tissue's soft white palette while staying true to the brand's color identity.
The grey-pink palette adds elegance to the TVC while the neutral grey background anchors the scene, highlighting the actions and framing the characters.
